Carly Overton readily delivers our content through distinguished media partners, in both print and online, including: The New York Times, Wall Street Journal, Bloomberg, Architectural Digest, Mansion Global, Dwell, and Elle Décor.
Over 90% of home buyers begin their search for their homes online, so it’s essential that the Carly’s brand’s presence on search engines is strong.
My marketing reaches The New York Times’ global audience online to deliver nearly 300 million media impressions. My bold custom ads feature the properties represented by our brokerage, designed to engage NYT readers with extraordinary imagery in various sections including Business, Home & Garden, Real Estate, World News, and in the Sunday Magazine.
Designed to deliver over 250 million media impressions across print and digital, our partnership with The Wall Street Journal allows Carly to reach the global business elite and position the properties represented by our brokerage in unique and exclusive positions. Friday is Real Estate day for WSJ – the anticipated day where new global real estate coverage appears online and in print.
Mansion Global is the Wall Street Journal’s standalone, luxury real estate website that connects wealthy global buyers with extraordinary properties. With original and curated real estate content from across News Corporation, Mansion Global will provide insightful market data, in-depth analysis, and relevant news—all to empower the luxury buyer to make intelligent purchase decisions.
Architectural Digest is the international authority in design and architecture, and home to a discerning audience of architects, interior designers and affluent design enthusiasts. Architectural Digest provides an exclusive view into the world’s most beautiful homes, inspiring its millions of influential readers to redesign and refresh their lives. Positioning the properties we represent with exclusive online ads, editorial content, newsletters, slideshows, and video content allows our brand to connect with the Architectural Digest readership outside of traditional advertising methods.
For nearly a century, the Forbes brand has been synonymous with success, developing a unique relationship with the world’s most affluent, influential and discerning individuals. This community comes to Forbes not only for the most trusted insights on business and investing, but for their authentic voice in the luxury consumer space. Forbes expands our ability to reach a young and internationally minded business community.
The Financial Times, one of the world’s leading business news organizations, is recognized internationally for its authority, integrity and accuracy. With over 6 million registered users, FT.com reaches the ultra-affluent internet user with an average personal income of $227,000; which is unparalleled by any other daily business editorial.
In an effort to expand the brand’s reach in China, I have created partnerships with Juwai and PropGo.com to fulfill the high demand of our affluent Chinese consumer base. As one of China’s premier real estate portals, Juwai.com has over 2 million monthly visitors and more indexed pages than all other portals combined on Baidu – China’s largest search engine. Launched by PropGo.com, PropGoLuxury.com is the largest and fastest growing real estate portal in the China and Asia Pacific region.
JamesEdition is the world’s first marketplace to span across product categories and offer high-end items from dealers across the world. Their cutting-edge technology lets high-net-worth luxury consumers find and compare listings from private jets, yachts, exotic cars to luxury real estate. The site reaches more than 660,000 potential buyers from 200 countries and top wealth markets each month and has over 7 million monthly page views.
LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and features 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years and also ranked by high net-worth U.S. consumers as “Best Website”, according to the Luxury Institute LLC. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.
With ProxioPro, the only global marketing and networking service exclusively for real estate professionals, your home is promoted in 19 languages in over 100 countries around the world.
A partnership with Juwai enables me to generate Chinese buyer interest on one of the world’s most prominent real estate websites with over two million monthly visitors. This allows me to showcase properties to affluent consumers in key growth markets. Juwai’s key advantage is that it is hosted on both sides of China’s internet firewall, so its listings are visible online both within China and outside of China.